AI monitoring that earns an alert
A daily check can find the spend spike or traffic drop before the next reporting meeting. We make the change visible, explain it against your own history and send it to the person who can act.
- 01Take a snapshot
- 02Compare the history
- 03Explain the shift
- 04Alert the owner
Watch the numbers that move the work
A good alert points to a decision. It carries the source number and enough context to check what changed.
Unexpected spend
Catch a campaign, cloud service or AI provider whose cost moved outside the range you agreed to watch.
Traffic and conversion shifts
Spot a sudden change in visits, leads or funnel movement and attach the channel and period behind it.
Operational exceptions
Flag missed updates, unusual volumes or a feed that went quiet before a stale dashboard becomes the only record.
Build alerts people will keep on
Normalize the inputs
We align dates, currencies and sources before comparing them. A daily total built from mismatched periods creates noise.
Set the baseline
Simple thresholds catch known limits. AI helps explain unfamiliar patterns in the context of historical trends.
Learn from review
The owner can mark an alert useful, expected or wrong. That feedback changes thresholds and the explanation we show next time.
SpendPane is where we are testing this.
SpendPane is in beta. Its daily snapshots bring cost, traffic and campaign data into one view, and AI checks for unusual spend, traffic spikes and campaign swings. The current product raises alerts and offers recommendations. Automatic fixes are still future work.
See SpendPane in beta Explore decision support
What stays in your hands
We decide the handoffs before the first run, then make them visible in the product.
An alert is a prompt to inspect
The source values and comparison period sit beside the explanation. A person can decide whether the change matters.
Quiet is a design choice
We set thresholds and alert frequency with the people receiving them. Constant noise trains a team to ignore the one change that counts.
No automatic spending changes
A system that stops or moves spend needs a separate approval rule. Monitoring and action are different permissions.
Which surprise keeps showing up late?
Tell us the data sources, the metric and who notices the change today. From there we can pick the first alert worth sending.
Your message goes to the team for review.